Magnetic Fruit (2017)

A pair of juice cartons, Magnetic Fruit uses the form of the commercial vessel to embody the “golden” essence of the sun. The cartons commercialize attributes of sun through the aesthetics of package design.

These specific attributes are: the “life” the sun gives to fruit (specifically those with vitamin D), the magnetic force lines of the sun itself, and then the subsequent “life” the sun gives to humans through fruit and food. The notion that the sun “gives life” to beings on earth is parallel to the ideology of Inca culture, which was centered around the sun deity, Inti. Thus, the golden statue of the first Inca emperor, Pachacuteq, son of Inti, is depicted as a central aspect of the package design.

Tetra Pak Screenprint on Bristol 2.75 x 3.25 x 10.5 in / Small Carton Screenprint on Bristol 2.25 x 3.75 x 4.25 in

Magnetic Fruit has shown as part of the group show Eat Your Heart Out at 840 Gallery. 

Process Work - Imagery, Layout Flats, Mockups, etc.